Looking over at the nervous groom and the suddenly anxious bride, he said, "Do you have any idea what you are getting yourself into? ... One woman for the rest of your life."

But the groom agreed to "Til death do we part" and Simmons backed down.

Weddings seem to make him wince. Simmons says he has been "happily unmarried for 23 years to the same girl" and that he would rather that than "married and miserable."

His girl of 23 years is Shannon Tweed, with whom he has a home, kids, a family life, and now, a reality show. When Tweed, a one-time Playboy Playmate, heard Simmons attended a wedding, she decided to surprise him with an mock "ambush wedding". A rabbi was rented, rings were purchased and Simmons broke out in a sweat until informed it was a joke.

Gene Simmons is pretty serious about his no-wedding approach to romantic partnership. I once interviewed him and asked him about the “M word.”

"I've never been married and don't intend to get married," he said. "I think it is a beautifully romantic institution, but I think you have to be nuts to be in any kind of institution."

"It takes all the wind out of my sails. I believe if you give your word you have to live by it. It's more important than a contract. That's why I won't take an oath in front of some religious person saying I promise I will never want another woman for as long as I live."

Ouch. Not a big marriage fan. But with this new reality show putting forth the ideas that Ms. Tweed might like a ring some day (whether for real or for the drama), who knows, maybe Simmons will be pressed to walk the plank ...I mean aisle ... for real.

Rev. Laurie Sue Brockway is an interfaith and non-denominational wedding officiant and columnist. She creates unique ceremonies for couples of all backgrounds and faiths, and is also widely recognized as a bridal stress expert. She is author of WEDDING GODDESS: A Divine Guide To Transforming Wedding Stress into Wedding Bliss (Perigee Books, May 2005). Visit Rev. Laurie Sue Brockway at WeddingGoddess.com.