As a young girl, she had the opportunity to help a cousin save the day by sewing a rip in her wedding dress just before she walked down the aisle, and she discovered her calling.

"I was 8 when I discovered my purpose in life," comes the voices over by Heigl's character. "That was the moment I fell in love with weddings. I couldn't wait for my own special wedding. Meanwhile, I helped someone through the most special day of their life."

Marsden, super cute and fresh from his success as the prince in Enchanted, sniffs out a story when he gets wind of Heigl's wedding adventures. He happens to be covering a classic wedding where she is bridesmaid, the same night she runs to fulfill bridesmaid duties in Brooklyn at an interfaith Hindu wedding.

She hires a cabbie for $300 to take her back and forth three times to each wedding and celebration, and deducts twenty dollars every time he peaks at her changing into her Sari or other dress in the back seat. At one point he reminds her she is wearing the wrong shoes.

Toward the end of this long nignt, Marsden jumps into the cab with her. She exits and accidentally leaves her schedule book. Marsden grabs it and sees she has many weddings on the calendar. He wants to get to the root of it.

Marsden essentially stalks Heigl for a story, before he ever reveals his identity. Although he plays a character with just enough media superiority to emulate a New York Times reporter, he has absolutely no journalistic integrity, unlike the NYT wedding reporters who are pretty serious and particular about their coverage and ask many on-the-record clarification questions before they even pursue a story.

Turns out, as a wedding devotee, Heigl reads Marsden's column religiously, and she has a hard time understanding why he doesn't really believe in weddings and happy endings. She guesses he's been hurt or left at the altar. She starts letting down her defenses and letting him into her life a little.

He wants to know why she loves weddings and why she's helped so many brides. He discovers she is a true romantic.

"When the music starts and everyone turns to look at the bride, I turn to look at the groom," she says. "The look on his face tells it all."

In an attempt to get out of the wedding pages, Marsden talks his editor into running a piece on this woman who is a perpetual bridesmaid. He discovers she has 27 dressess in her closet. He encourages her to do a fashion show and he takes photos. Soonafter, he sleeps with his source and sort of falls in love with her; this, in between handing in his draft and photos and the article appearing without his consent or knowledge.

During this time, Heigl's sister meets her boss (and man she things she loves) and almost married the guy until Heigl steps in and, for the first time, ruins a wedding -- to save her boss from her sister. Although she exhibits a nasty gene, Heigl remains pure of heart. She discovers that while she is glad she stopped her selfish sister from fooling him, he is not really the guy for her.

Somehow the crisis blows over, and, of course, turns out her true love is the cranky reporter. Won't ruin the end, but suffice to say, those 27 dresses were born again and worn again on one special day.

At the end, Heigl said something that sounded like it came right out of my Wedding Goddess book. I kid you not!

"On that day, the only thing that matters to me was the man who waited for me at the other end of the aisle."