WE, the Women's Entertainment Network, has found a sweet little enterprise in their Bridezilla show. Its doing well and it keep on going, delighting audiences with episodes of brides getting cranky, loud and sometimes abusive with everyone in their midst.

Every wedding season, WE trots out a new way to hype their show by challenging real brides to make themselves look like total bafoons.

This year, there was a $25,000 jackpot dangling at the end of a gross wedding cake eating competition. That's the cost of the average US wedding these days, so you can see why some budget-minded brides might consider making fools out of themselves.

Real brides in beautiful wedding dresses stood before a small mountain of little blue and white wedding cakes and stuffed in as much as they could, as quickly as they could, as the cameras rolled at the Times Square event in Manhattan.

Stephanie Florio, of Sayville, N.Y, was the winner according to the NY Daily news, which ran a gallery of photos today.

The cakefest promoted the upcoming season of Bridezillas and gave Bride-to-be Stephanie and her intended some extra wedding spending cash. But it is just another slam on brides and weddings, showing brides in a gross and unbecoming light.